Social Media Marketing Literacy Quiz

Who are the 3 stakeholders/players of social media marketing? Check all that apply.

• Digital Platforms

• Internet providers

• Businesses/Brands

• Government

• Consumers

How do consumers use Social Media Marketing to help with shopping and purchase decisions?

• Evaluate products

• Discover products

• Research products

• All of the above

What is a way consumers can Discover and Research a product using social media?

• Social Groups

• Ads in news feed

• Posts from friends and/or influencers

• Hashtags and key word searches

• All of the above

What is a way consumers can Evaluate a product using social media?

• Read comments

• Read evaluations

• Read reviews

• All of the above

The purpose of social media for businesses/brands is what? Check all that apply.

• Build relationships with target audience

• Create brand awareness

• Improve business processes by reading consumer comments

• Spend their advertising budget

What are the social media goals of the Digital Platforms such as Instagram, SnapChat and Twitter? This was outlined in the Documentary - The Social Dilemma. Check all that apply.

• Engagement = getting users to use their platform as long as possible

• Growth = getting users to get other users to use their product

• Revenue = making money through sold advertising to businesses/brands

• Entertainment for its users

What do Digital Platforms like Facebook, SnapChat and TikTok truly sell to businesses/brands?

• Free Communication

• Advertising

• The users (our) attention

• Public relations