Marketing

We understand the concept of need as:

• a feeling of lack of something that a person feels

• need that has a specific form in accordance with personality traits

• need, expressed in goods and supported by money

• demand for a particular type of product

The product in marketing is:

• a product of labor intended for exchange

• everything that meets certain needs and is offered to the market

• material resources, products, services

• продукт труда, призначений для власного споживання

What are the needs of A. Maslow's pyramid are on the second level?

• physiological needs

• needs for self-realization

• security needs

• the need for recognition

The microenvironment of the organization is formed by:

• production, marketing, finance

• competitors, consumers, suppliers, intermediaries

• threats and opportunities of the organization

The macroenvironment of the organization is:

• internal factors influencing the company's activities

• external factors controlled by the firm

• competitors, consumers, suppliers, intermediaries

• factors that affect the firm and its microenvironment, and which it can not control

What is marketing?

• active control over the market and prices in accordance with supply and demand

• measures against economic crises and ensuring matching supply and demand

• a comprehensive systematic approach to solving market problems, which covers all stages of product movement

What system does marketing cover?

• production

• sales

• production and sales

Marketing starts with:

• advertising

• product development and production

• market research and consumer needs

What is demand?

• financially secured need for goods

• the need to solve problems posed by life

• potential consumer need for goods

What is an offer?

• the demand for goods presented on the market

• product that is on the market

• goods that meet the needs of the consumer