Advertising and Marketing

Which term refers to a group of customers who share common wants and needs?

• fan base
• market
• demographic
• population

Which is NOT included in the demographics of a population?

• age
• gender
• income
• last names

Which is NOT an example of mass media?

• television
• radio
• newspapers
• textbooks

Which term refers to people who are exposed to an ad?

• ad campaign
• frequency
• audience
• mass media

what is Marketing?

• Promoting and selling products or services

• Buying fruit and vegetables

Any goods and services a business sells

• advertising

• product

• market segment

• profit

Specific offer designed to increase sales

• repeat customers

• publicity

• sales promotion

• ads

Type of communication where message is conveyed through mass media.

• loyalty program

• market segments

• non-personal communication

• revenue management software

One promotional advertising message broadcast on tv or radio

• communication

• competitor

• public relations

• commercial

Suggestive selling and group sales is a type of

• personal selling

• market campaign

• brand

• target market