Media Literacy #10 through #12

a public notice promoting a product, event, or service. Commercials on TV or YouTube. Pop ups on the internet.

• advertising

• public relations

• coordination

• propaganda

the management of the relationship between consumers and a brand. They tell you what the brand is up to and tries to make the brand look as good as possible.

• advertising

• public relations

• coordination

• propaganda

information distributed with the direct purpose of promoting a certain point of view. This info is often misleading or biased, and is usually used to promote specific political viewpoints.

• advertising

• public relations

• coordination

• propaganda

Planned, systematic efforts to intentionally persuade us of certain beliefs or to act a certain way, in order to get you to buy something.

• advertising campaign

• publicity campaign

• coordination

• propaganda

Wants you to be aware that a celebrity has a new project coming out. EX. Brad Pitt on Carpool Karaoke or Tom Cruise is on the Tonight Show.

• advertising campaign

• publicity campaign

• coordination

• propaganda

To have the biggest impact on the public requires multiple people working in tandem to accomplish a cohesive goal. PR, press agents, commercials, and spokespersons all working together.

• advertising campaign

• publicity campaign

• coordination

• propaganda

This is used to confuse and distract the intended audience using deliberately false or misleading information. Done on purpose.

• disinformation

• misinformation

• advertisement

• coordination

This is the distribution of unintentionally inaccurate information. Accidents, or mistakes in reporting. NOT on purpose.

• disinformation

• misinformation

• advertisement

• coordination

MEDIA SKILLS: This media skill is having the means to consume media, including a device, software (apps), and internet connection.

• access

• analyze

• evaluate

• create

• act

MEDIA SKILLS: This media skill is the understanding that all media is constructed with a purpose and a particular point of view.

• access

• analyze

• evaluate

• create

• act