Digital Marketing

Of the following website functions, which is the most important?

• Having free reports,downloads,etc

• Describe the services your company provides

• Capturing email addresses of visitors

• Having contact information on every page

The best way to promote a business with social media is

• To advertise your company services and product

• To collect as many contacts as possible

• offers a lot of helpful and free information

• Invite potential clients to visit your website

On page SEO refers to

• Programming keywords in to website

• Evaluating each page of a website for design

• The amount of links coming in to your website

• The number of search engine sites a website is submitted to

The best way to improve search engine ranking is with

• Video

• A blog

• Having a least 500 words of text per page

• Using a lot of graphics per page

The main objectives of branding is which of the following

• To having potential customers recognize your logo and marketing materials

• To earn trust from your customers

• Promotional materials that match and coordinate

• Having a unique tag line

Which of the following marketing techniques are most likely to pay you?

• Pay per click advertising

• Using social media marketing strategies

• Posting press releases

• Article marketing

What is the best way to make money "while you sleep"?

• By dreaming up good marketing ideas

• Selling stuff on eBay

• Having products on your website

• Having a spouse who works the night shift

The best way to increase the possibility of website visitors following through on contacting you is

• Tell them to call you today

• Offer a 1-800-#

• Offer a freebie "take away" with your contact information

• Offer testimonials

The online presence, which comprises the different forms of online media controlled by a company, is also known as:

• Paid media

• Owned media

• Digital media

• Consumer journey

A digital marketing strategy is needed to provide consistent direction for an organization's online marketing activities. A good digital marketing strategy must:

• Be independent of the offline marketing strategy

• Provide a present direction to the digital marketing activities

• Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantages