What is Marketing?

Who said that marketing is managing profitable customer relationships?

• Chartered Institute of Marketing

• Kotler and Armstrong

What are the goals of marketing?

• To determine the needs or wants of customers and to satisfy it

• To consistently meet or even exceed customer expectations

• True

• False

Need pertains to a feeling of deprivation, and commonly relates to a basic necessity.

• True

• False

This level covers the need for love, friendship and belonging.

• Esteem needs

• Safety needs

• Self-actualization

• Social needs

Want relates to a particular basic necessity of a person.

• True

• False

These are merchandise, apparel, and other physical goods you sell and ship to customers.

• Market Offerings

• Experiences

• Physical Products

• Services

Core concept in marketing that do not result to owning anything.

• Experiences

• Market Offerings

• Physical Products

• Services

The goal of the customer value and consumption is to consistently meet or even exceed customer expectations

• True

• False

In marketing, exchange foster __________.

• Need

• Physical products

• Relationships

• Want