Content Marketing

. Content marketing is NOT?

• A strategic marketing approach

• Just another name for social media marketing.

• . Focused on creating and distributing valuable, relevant, and consistent content.

• Able to attract and retain a clearly defined audience

To make the business case for Content Marketing, you must present:

• Your objectives and KPIs

• . Your challenges and impact

• . Industry best practices

• All of the above

Which of the following is true?

• You can leverage paid advertising to put your best content in front of the right target audience

• . Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible.

• . To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with.

• All of the above

Which of the following is NOT a best practice for producing content?

• To produce remarkable content frequently, create hero "content for tent-pole events."

• To produce valuable content consistently, create a series of scheduled hub" content."

• To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

• To produce relevant content consistently, create help" content to answer queries."

Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers?

• . Pay established social media voices to promote your content for you.

• . Loosen the reins on influencers when you work together.

• Create projects for specific initiatives, events, and product launches.

• Monitor your influencers for real-time opportunities.

Which of the following is false?

• Knowing your customer's intent helps you create content for the moments that matter

• You must be ready to compare the value of Content Marketing with other marketing initiatives.

• . Both A and B are true

• . Both A and B are false

Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?

• Email Marketing

• . Public Relations

• . Social Media Marketing

• . Social Media Marketing

Which of the following are crucial tenets of measurement-focused marketing?

• Focus on the right metrics

• Value your best customers.

• Attribute value across the journey

• All of the above

If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't?

• Measure the real active engagement of users with your social media pages

• Compare your results against that of your competitors and learn their best practices.

• Analyze which topics and types of content are the most effective at engaging your influencers.

• All of the above

To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for?

• . Create a helpful, information-rich site.

• . Think about the words users would type to find your pages and include those words on your site.

• If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site.

• All the above