If your reach and share of conversation on social media are sizeable, then it is very likely that you have:

CIW SMS Chapter 3

Quiz
•
Computers
•
9th - 12th Grade
•
Hard
Olivia Mccullough
Used 68+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a lot of paid advertising on popular search engines.
been brandjacked and someone is using your brand without your consent.
a neutral or slightly negative presence on social media.
a considerable presence on social media.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Question 2 :
Which of the following is the first step in a social media strategy cycle?
Set goals
Define strategies
Identify the target audience
Listen and analyze
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Although the return on investment (ROI) is often a key goal for social media, remember that return on engagement (ROE) can in the long run be a better indicator for success. Which of the following is a ROI?
customer loyalty
retention of employees
revenue coming from a social media campaign
brand awareness
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following defines how a company will use social media both externally and internally and describes how the company will integrate social media into business procedures and practices?
Organizational unit strategy
High-level organizational strategy
Platform strategies
Social media campaign
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following can be identified by using a SWOT analysis?
Your company's internal strengths and weaknesses, and examine external opportunities and threats.
Your company's target audience and the social media platform to best reach that segment of the audience.
Your company's strengths, wellness, outsourcing and target audience so that you may market to this group.
It will identify how well you are reaching your SMART goals that you set up in order to begin your campaign.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Once a company identifies threats, they can strategize on how to use their strengths to neutralize or find a way around them. A typical threat on social media would be:
An overwhelming response to an add that may bring down your server.
A form that does not function properly and information is not collected.
An active social media campaign on a site where you are active but your competitors are not.
Negative comments on your social media pages.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Question 7 :
Which of the following is the best way to obtain psychographic information about your customers?
Research the demographic information of your customers and analyze it.
Analyze the online actions of your customers and followers.
Follow a specific customer for a week to discover her/his likes and dislikes.
Develop a working persona of what you think the customers are like.
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