Consumer Behaviors Basics

Consumer Behaviors Basics

University

15 Qs

quiz-placeholder

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Consumer Behaviors Basics

Consumer Behaviors Basics

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Mateusz P

Used 16+ times

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15 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Person buying product or service is:

Customer

Consumer

Client

Producer

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Person using or consuming goods and/or services is:

Customer

Consumer

Proffesional

Producer

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Buying regular and daily goods that involve not too much money and also minimum research is:

Routine buying

Occasional buying

Impulse buing

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Purchasing DVD player on sale while leaving home only to buy morning bread and coffee is:

Programmed buying

Impulse buying

Occasional buying

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Post-purchase behaviour is important for business because: (mark 2 answers)

It will determine whether we will retain customer or not

Consumer is still evaluating his/her alternatives

We can receive feedback from customer

Customers are performing extensive research on products and services

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

First and most important step in the customer decision process is:

Information search

Post-purchase evaluation

Purchase decision

Recognition of the problem/need

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

„Study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services” is the definition of:

Market segmentation

Consumer behaviors

E-commerce

Modern psychology

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