Media Analysis Review

Ethos has to do with the

• emotion of the audience

• strength of the argument

• character of the speaker

Pathos has to do with the

• emotion of the audience

• strength of the argument

• character of the speaker

Logos has to do with the

• emotion of the audience

• strength of the argument

• character of the speaker

"My years as a Marine taught me that caution is the best policy."

• ethos

• pathos

• logos

"Nearly 25% of all car accidents are caused by drivers using cellpohnes."

• ethos

• pathos

• logos

"If we don't move soon, we're all going to die!"

• ethos

• pathos

• logos

This is when a speaker addresses an opposing view or speaker and criticizes their argument or character.

• Figurative Language

• Attacks

• Loaded Words

• Jargon

• Anecdotes

These are words charged with an underlying meaning or implication and are used to produce emotion in an audience.

• Figurative Language

• Attacks

• Loaded Words

• Jargon

• Anecdotes

This is used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid, and convincing. This includes things like similes, metaphors, personification, hyperboles, etc.

• Figurative Language

• Attacks

• Loaded Words

• Jargon

• Anecdotes

Special words or expressions used by a profession or certain group; this is used to signify expertise and establish credibility.

• Figurative Language

• Attacks

• Loaded Words

• Jargon

• Anecdotes