SWOT Analysis

Things your company does well.

• Strength

• Weakness

• Opportunity

• Threat

Qualities that separate you from your competitors

• Strength

• Weakness

• Opportunity

• Threat

Internal resources such as skilled, knowledgeable staff.

• Strength

• Weakness

• Opportunity

• Threat

Tangible assets such as intellectual property, capital, proprietary technologies, and etc.

• Strength

• Weakness

• Opportunity

• Threat

Things your company lacks.

• Strength

• Weakness

• Opportunity

• Threat

Things your competitor do better than you.

• Strength

• Weakness

• Opportunity

• Threat

Resource limitations.

• Strength

• Weakness

• Opportunity

• Threat

Unclear unique selling proposition.

• Strength

• Weakness

• Opportunity

• Threat

Undeserved markets for specific products.

• Strength

• Weakness

• Opportunity

• Threat

Few competitors in your area.

• Strength

• Weakness

• Opportunity

• Threat