Marketing Plan & Segmentation

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

__________are used to divide the total market for their product into smaller, more specific groups.

• Geographic Data

• Customer Survey

• Behavioral Research

• Market Segmentations Methods

Chad's interests are mainly partying every weekend this can help a marketer determine his ______.

• Psychographic criteria

• Geographic criteria

• Demographic criteria

• Behavioral criteria

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target Market

• Behavioral

• Demographic

• Geographic

_____________involves using a single marketing strategy to reach all customers.

• A Market Plan
• Keeping up with the trends
• Mass Marketing
• None of the above

___________ is a method used to identify customers with similar wants and needs.

• Selling
• Planning
• Market Segmentation
• Sales pitch

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

• Age

• Household Income

• Race

• Political preference

Segmenting a market based on customers' attitudes, opinions, and interests is called

• Demographics

• Psychographics

• Geographics

• Market Segmentation

When a business divides its market on the basis of where its customers live is called

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation