Lesson 2- What I Know: Communication Models

This model shows a straight path of relaying information. It is one directional, which means that information from the sender is conveyed directly to the receiver.

• Linear Model

• Interactive Model

• Transactional Model

• Schramm Model

2. This model shows communication as occurring continuously and simultaneously between or among people. signs and gestures

• Linear Model

• Interactive Model

• Transactional Model

• Schramm Model

This model shows a two-way communication process where a response is given after a message is sent.

• Linear Model

• Interactive Model

• Transactional Model

• Shannon-Weaver Model

This concept, which is a barrier to communication is also taken into consideration in the transactional model for it may directly or indirectly affect the smooth flow of communication.

• Feedback

• Context

• Channel

• Noise

He is considered as the “Father of Mass Communication”

• Claude Shannon

• David Berlo

• Wilbur Schramm

• Warren Weaver