SS.2 MARKETING - WEEK 4 - TEST

...................................... is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Relationship Marketing

• Traditional Marketing

• Marketing

• Cause Marketing

...................... a system of international trade where countries instead of paying cash for the goods they purchase from other countries will pay with their own goods so that the seller is forced to buy their own goods.

• Import trade

• Barter trade

• Export trade

• Counter trade

An agreement between two or more companies to share a business project - this business is on a limited basis for control

• Licensing
• Joint venture
• Franchising
• Infrastructure

Purchasing the right to use a company name or business process in a specific way   ex.  McDonald’s, Burger King, KFC and Pizza Hut • •

• Licensing
• Joint venture
• Franchising
• Infrastructure

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

The difference between a country's exports and imports of goods is known as .................

• Balance of payment

• Balance of trade

• Term of trade

• Tariff

what to make, how to package it, what brand name to use and what image to project

• price
• product
• target market
• Marketing mix

An individual who buys products or services for personal use and not for manufacture or resale

• price
• product
• advertising
• consumer