PERSONALITY & CONSUMER BEHAVIOUR

What is Personality ?

• A mix between behaviors and skills.

• Inner psychological characteristics that determine & reflect how a person responds to his/her environment.

• Ingrained behaviors that are mostly permanent and difficult to change

• Characteristic or habitual inclination or mode of emotional response

Here some theories that are closely related to Personality & Consumer Behavior, except ....

• Freudian Theory

• Trait Theory

• Neo-Freudian Theory

• Relativity Theory

Freudian Theory based on ........

• Uncosciousness Need

• Social Relationships

• Individual differs from another.

• Like or Dislike

Trait Theory based on ................

• Any distinguishing

• Relatively enduring way

• Differs from another

• All answers are correct

Consumer purchases as a reflection & extension of .....

• the consumer’s action

• the consumers

• the consumer’s own personality

• the consumer’s own habbit.

There are 5 branding strategies, except .....

• Personal Branding

• Corporate Branding

• Character Branding

• Product Branding

In Different-Self Image there are 2 gaps, namely ....

• Distinguishing Self Image & Actual Self Image

• Actual Self Image & Ideal Self Image

• Ideal Self Image & Different Self Image

• All answers are wrong

Associating human characteristics to objects is called .....

• Brand Personification

• Product Anthropomorphism

• Brand Awareness

• All answers are correct

In Virtual Personality, you can be ......

• Gender swapping

• Age differences

• Mild-mannered to aggressive

• All answers are correct

Personality Reflects consumer's responses to Product and .........

• Services

• Marketing messages

• Their Images

• Behaviour