Service sector fun

To create successful new products, a company must understand consumers, markets, & competitors and:

• develop a great advertising campaign.

• have a strong Web site to push the product

• adopt a push rather than pull promotional concept.

• develop products that deliver superior value to consumers.

A successful brand has an ________

• Communication skills

• USP

• Administrative sklll

• Leadership skill

A successful brand has an __________

• Extensive Distribution Network

• Sales manager

• Marketing information systems

• Higher maintenance cost

Continuous __________ brings success to the brand

• Human skills

• Innovation

• Ineffective positioning strategy

• Customer awareness

The success of a brand can be contributed to its __________

• Effective Advertising Campaigns

• Lack of crm

• Stress resilience skills

• Opinion leaders

__________ brand is marketed by Mondelez international

• Mercedes

• Cadburay Dairy milk 🥛

• Mc Donald

• Nestle

A company can’t expect customers to be loyal when there is lack of _________ in its marketing activities

• Diverse portfolio of products

• Consistency

• New ideas

• All of above

To gain success at the market place, the marketer must associate its brand with some definite identity. For example, the brand Dove is associated with ______

• Luxury

• Soft skin

• Design of soap

• Good packing

The success of brand largely depends on CRM to maximise

• Customer awareness

• Customer loyalty

• Consistency

• Unique Brand Slogan

After sale service is vital for product’s success, especially in the case of consumer durables, office equipment and machinery.

Therefore, a company must

• Select the committed and dedicated after sale service staff

• Train the after sale service staff to improve attitude, skills,etc

• Motivate the after sale services staff with proper incentives

• All of them