market segmentation

Usage (how often they purchase that product)

• Demographics

• Geographics

• Psychographics

• Behavioral

Income Level (of family):

• Demographics

• Geographic

• Psychographic

• Bahevioral

Involves designing products that appeal to most buyers

• Market Segmentation

• Target Marketing

• Mass Marketing

• Behavioral

Based on location

• Demographic

• Geographic

• Psychographic

• Behavioral

Activities, Attitudes, and Values

• Demographics

• Geographic

• Psychographic

• Behavioral

Identifies physical and social characteristics

• Demographics

• Geographics

• Psychographics

• Behavioral

You can’t satisfy your customers if you don’t know ____ they are and what they ___

A person who has an unfulfilled desire and is _____ able and _____ to satisfy that desire

A bicycle made for toddler boys.

• Demographic

• Geographic

• Psychographic

• Behavioral

Buying the same brand of deodorant that your parents bought you when you lived with them.

• Demographic

• Geographic

• Psychographic

• Behavioral