Rhetoric Terms

Target Audience

• the real-world problem

• the author

• a series of examples

• the segment of the readership in a position to make a difference

ethos

• author's credibility

• emotional appeal

• logical appeal

• repeating a phrase

Pathos

• author's credibility

• emotional appeal

• logical appeal

• repeating a phrase

Exigence

• segment of population able to make a difference

• real-world problem

• intended effect

• appeal to emotion

Purpose

• author's credibility

• segment of readership intended to make a difference

• intended effect

• real-world problem

Logos

• an appeal to emotion

• an appeal to logic

• author's credibility

• a series of examples

• a Tolkien character from Lord of the Rings

Syntax

• Word choice

• Punctuation

• Say one thing but mean another

• Sentence structure

Diction

• Sentence structure

• Word choice

• Say one thing but mean another

• 3 line logical statement

Tone

• Musical verse

• Something harsh

• Word mimics its sound

• Author’s attitude

Imagery

• a type of literal language

• Flowery word choice

• Paints a picture in your mind

• A type of film