Chapter #3

Pearson Specter Litt Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?

• Micro

• Macro

• Ethical

• All of the above

Which of the following would not be a part of an organisation's micro-environment?

• Competitors.

• Partners such as suppliers and retailers.

• Customers.

• The economy.

In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect the Macroenvironment?

• political force.

• economic force.

• sociocultural force.

• technological force.

As part of your marketing PhD you decide to investigate factors affecting people's attitudes, beliefs, behaviors, preferences, customs and lifestyles. These macro environmental forces which you investigate are collectively known as:

• political forces.

• economic forces.

• sociocultural forces.

• technological forces.

Employees of the firm are considered to be as a ______ in the microenvironment:

• Media publics

• Internal publics

• General publics

• Financial publics

Intermediaries are part of the micro-evironment.

• True

• False