Market Research Review

Market Research Review

9th - 12th Grade

10 Qs

quiz-placeholder

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Market Research Review

Market Research Review

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Jessica McCuan

Used 10+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data that is pulled from an outside sources such as the census is ....

primary data

secondary data

market research

statistics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primary data is...

The most improtant collected data

The data that supports your theory

Data that is collected first-hand

Data from secondary sources

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using demographic and geographic data to take a snapshot of your sample population is....

describing your sample

making inferences

creating your sample

selling your product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Making inferences and/or correlations is....

reporting the most popular or least popular trends

finding possible relationships or trends

using geographic data

using demographic data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market Research can help us

Be proactive with your customer base

Improve Marketing mix

Address your Competition

All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pre Existing data gathered from another source that can be used in market research

Primary Research

Secondary Research

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT one of the three research methods?

Experiment

Market Research

Observation

Survey

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