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Product Management - Chapter Two

Authored by Puteri Fadzline

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University

Used 5+ times

Product Management - Chapter Two
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40 questions

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1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The new products process essentially turns a profit flow into an opportunity.

True

False

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

The development and launch phase of the new products process comprise what is popularly called the "fuzzy front end".

False

True

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

One of the benefits of accelerating time to market is that the product will be on the market for a longer period of time before becoming obsolete.

False

True

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

A recommended way to cope when facing a high-turbulence environment is to encourage inflexibility by freezing a product concept until the last possible moment.

False

True

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

As opposed to goods, services are mass produced

False

True

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Firms that launch new-to-the-world products into the market incur a significantly lower long-term survival rate than those that enter the market later.

False

True

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Technology-driven innovation doesn't really solve a customer problem, and therefore there is no application that can be brought to market.

True

False

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