Wk 1 Market Research

Market research is a way to gather, analyse and interpret information about your potential customers

• True

• False

A questionnaire is a form of Market Research

• True

• False

Interview is not a form of market research.

• True

• False

Tick all the categories that a market research can be identified at school.

• Age

• Grade level / classes taught

• Status (Rich or Poor)

• Gender

• Nationality

__________ advertising is when the business tries to make the people like the product.

__________ advertising when the business gives information to the customers to help them make a choice.

____________ is a way in communicating business with the costumers.

_________ __________ are the people who are potential buyer of a product or service.

Are the people who are potential buyers of a product or service.

• Enterprise

• Advertising

• Target Audience

• Students

• Managers

It shows the customers why your business is special.

• Enterprise

• Advertising

• Target Audience

• Unique Selling Point (USP)

• Managers