Marketing Vocabulary

brand

• a particular make of product
• the mark on a horse
• the price of a product
• the jingle a company selects

the person who buys and uses a product or service

• consumer
• business
• seller
• producer

the delivering of products to end-users, inc. advertising, storing etc

• UPS
• marketing
• distribution
• entrepreneurship

the concept or perception of a firm or product held by the general public

• develop
• brand
• marketing campaign
• image

the place where a product is actually sold to the public

• point of sale
• production
• marketing
• determinate

study of consumers’ needs & preferences, often for a particular product

• advertising
• mass marketing
• market research
• telemarketing

the wrapping or container for a product

• cost
• develop
• image
• packaging

target market

• different types of goods that a company sells

• the amount of money that a company has to spend on marketing activities

• the group of people that a company wants to sell a product to

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

• modification

• advertisement

• liaison

• inventory

Which of these types of advertising is NOT mass media?

• television

• word of mouth

• internet

• radio