Consumer Learning

Consumer Learning

University

23 Qs

quiz-placeholder

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Consumer Learning

Consumer Learning

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Moinak Kanungo

Used 3+ times

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23 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ occurs as the person learns to perform behaviours that produce positive outcomes and avoid those that result in negative outcomes.

Classical conditioning

Operant conditioning

Cognitive learning

Observational learning

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer learns that responses no longer produce positive outcomes. This is an example of ___________ learning outcome.

Positive reinforcement

Negative reinforcement

Extinction

Punishment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process that leads to observational learning starts with attention and is followed by...

Production processes

Retention

Motivation

Learning

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ is used to increase the behavior, while __________ is used to decrease the behavior.

Positive reinforcement; Negative reinforcement

Extinction; Negative reinforcement

Negative reinforcement; Punishment

Positive reinforcement; Punishment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Making a judgment about something based on information you received that your brain processes is called...

cognitive learning

observational learning

operant learning

classical learning

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of shifting sensory memory into short-term memory is called:

encoding

attention

storage

retrieval

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing elements can influence a consumer's perception of a product or service?

Branding

Price

Distribution strategy

All of the above

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