Consumer Learning

__________ occurs as the person learns to perform behaviours that produce positive outcomes and avoid those that result in negative outcomes.

• Classical conditioning

• Operant conditioning

• Cognitive learning

• Observational learning

Consumer learns that responses no longer produce positive outcomes. This is an example of ___________ learning outcome.

• Positive reinforcement

• Negative reinforcement

• Extinction

• Punishment

Process that leads to observational learning starts with attention and is followed by...

• Production processes

• Retention

• Motivation

• Learning

__________ is used to increase the behavior, while __________ is used to decrease the behavior.

• Positive reinforcement; Negative reinforcement

• Extinction; Negative reinforcement

• Negative reinforcement; Punishment

• Positive reinforcement; Punishment

Making a judgment about something based on information you received that your brain processes is called...

• cognitive learning

• observational learning

• operant learning

• classical learning

The process of shifting sensory memory into short-term memory is called:

• encoding

• attention

• storage

• retrieval

Which marketing elements can influence a consumer's perception of a product or service?

• Branding

• Price

• Distribution strategy

• All of the above

Maslow's hierarchy of needs illustrates which psychological factor that influences consumers?

• Perception

• Learning

• Attitudes

• Motivation

Which of the following is NOT a method of learning about a product?

• Taste-testing and point of sale displays

• Product reviews

• Changing consumer perception

• Word of Mouth

With reference to Maslow's hierarchy of needs, identify a product that would align to the Safety needs stage: