
Segmenting and Targeting
Authored by Moinak Kanungo
Professional Development, Business
University
CCSS covered
Used 7+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.
occasion segmenting
local marketing
market diversification
market targeting
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.
Benefit
Occasion
Geographic
Demographic
Psychographic
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Classifying consumers according to their age and marital status is an example of _____________ segmentation
Geographic
Behavioural
Psychographic
Demographic
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Classifying consumers according to their purchasing habits is an example of _____________ segmentation.
Behavioural
Geographic
Psychographic
Demographic
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Positioning is the process of:
Putting the product in the right place in the customer's mind.
Putting the product in the right shops.
Creating the right relationship with suppliers and retailers.
Putting the product in the right place within a retail store.
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