An Introduction to Rhetoric - Language of Composition: 39-44

It is “the faculty of observing in any given case the available means of persuasion” (Shea et al. 1).

• ethos

• logos

• pathos

• rhetoric

A Greek philosopher well known for his "Treatise on Rhetoric"; he lived in the 4th Century B.C.E.

• Aristotle

• Plato

• Socrates

• Pythagoras

This form of appeal deals with credibility, authority, and reputation.

• ethos

• logos

• pathos

• rhetoric

This form of appeal deals with the use of facts, research, reasoning, and logic.

• ethos

• logos

• pathos

• rhetoric

This form of appeal deals with emotions, sentiments, and memories, persuading by relating to the audience's feelings.

• ethos

• logos

• pathos

• rhetoric

The time and place the text was written or spoken

• context

• text

• occasion

• purpose

The circumstances, atmosphere, attitudes, and events

surrounding the text.

• context

• text

• occasion

• purpose

The goal the speaker wants to achieve

• context

• text

• occasion

• purpose

Cultural products that can be “read,” meaning not

just consumed and comprehended, but investigated

• context

• text

• occasion

• purpose

The relationship between the speaker, audience, and subject is illustrated through this.

• Rhetorical square

• Aristotelian triangle

• Plutonium triangle

• Rhetorical octagon