Consumer Influences

Which department of a business is more likely to research and analyse consumer behaviour?

• Finance

• Operations

• Marketing

• Human Resources

Which of the following factors influence consumer choice?

• Psychological, Sociocultural, economic, government

• Psychopath, Sociocultural, economic, government

• Consumer laws, ethics, government

• Intermediate markets

Maslow's hierarchy of needs illustrates which psychological factor that influences consumers?

• Perception

• Learning

• Attitudes

• Motivation

Which marketing elements can influence a consumer's perception of a product or service?

• Branding

• Price

• Distribution strategy

• All of the above

Which of the following is NOT a method of learning about a product?

• Taste-testing and point of sale displays

• Product reviews

• Changing consumer perception

• Word of Mouth

A marketing department will study customer personality and self-image.

• True

• False

With reference to Maslow's hierarchy of needs, identify a product that would align to the physiological needs stage:

With reference to Maslow's hierarchy of needs, identify a product that would align to the Safety needs stage:

Socio-cultural factors affecting consumer choice

• Family

• Social class

• Reference groups

• All of the above

Which of the following is not related to economic factors affecting consumer spending?

• Peaks

• Regulation

• Recession

• Prosperity