Generations

They were the fist digital immigrants.

• Generation Y

• Generation X

• Generation z

They experienced the birth of globalisation.

• Generation Y

• Generation X

• Generation Z

They were born between 1995 and 2009 are known as digital natives.

• Generation X

• Generation Z

• Generation Y

Some characteristics of Generation Y are...

• They experienced the arrival of the Internet.

• They are the first multi-screen users.

• They can adapt to change so easily.

• The culture of the selfie was born with them.

• Social media arrived with this generation.

Some characteristics of Generation Z are...

• They communicate with images and short texts.

• They were born between 1960 and 1980 in a context of global political conflict.

• They are the first multi-screen users.

• They are committed to the environment.

• They are here to change the world.