Branding vs Direct Response Marketing
Authored by Sanele Ngema
English
8th - 12th Grade
Used 45+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is/are associated with branding?
influencing how people feel these are the emotions that somebody exudes when they think about our brand
influencing what people do immediately
are we getting people to click on our on our ads?
read our sales pages
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Direct response advertising is used by companies to...
to generate immediate sales
call potential customers to action
influence our long term view and perception of a product
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
The language used by Direct Response Marketing includes:
Call now
limited time only
be one of the first 100 callers
Trust our brand
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or false? Another name for Direct Response marking is "delayed response advertising"
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or false? Another name for Direct Response Marketing is "brand management"
True
False
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Brand management seeks to influence...
How customers feel
What customers do
How quickly we buy a product
How passionately we fall in love
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Offering potential customers a free trial is an example of...
Brand management
Direct Response Marketing
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