Branding vs Direct Response Marketing

Which of the following is/are associated with branding?

• influencing how people feel these are the emotions that somebody exudes when they think about our brand

• influencing what people do immediately

• are we getting people to click on our on our ads?

• read our sales pages

Direct response advertising is used by companies to...

• to generate immediate sales

• call potential customers to action

• influence our long term view and perception of a product

The language used by Direct Response Marketing includes:

• Call now

• limited time only

• be one of the first 100 callers

• Trust our brand

True or false? Another name for Direct Response marking is "delayed response advertising"

• True

• False

True or false? Another name for Direct Response Marketing is "brand management"

• True

• False

Brand management seeks to influence...

• How customers feel

• What customers do

• How quickly we buy a product

• How passionately we fall in love

Offering potential customers a free trial is an example of...

• Brand management

• Direct Response Marketing

The clearscore.com advert is an example of...

• Brand management

• Direct Response Marketing