When referring to “exchange,” marketers are focusing on:
Marketing Quiz

Quiz
•
Business, Education, Other
•
1st - 3rd Grade
•
Hard

ajanjune sisa
Used 5+ times
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40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Location where products and services are traded.
Price charged adjusted for currency exchange rates.
The trading of things of value
Creating value.
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Being socially responsible is generally considered ____________________.
Beyond the norms of corporate ethical behavior.
A good thing to do only when a company is profitable.
Inappropriate for most firms in today's market.
Corporate foundations who can effectively concentrate a firm's philanthropy.
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services.
Middle
Upper
Lower-middle
Lower
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:
Stars
Cash cows
Question marks
None of the above
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Of the five steps to the strategic marketing planning process, which step usually comes in the MIDDLE of the process?
Situation analysis
Define the business mission.
Evaluate performance
Identifying and evaluating opportunities.
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
To become value driven, firms:
Balance relationships with customers beyond thinking about individual transactions
Share information across the entire organization about customers and competitors
Balance benefits with costs to create value for customers
All of the abobe
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Firms use _______________ to collect, and synthesize information about their position with respect to their rivals.
Regional regression analysis.
Demographic data.
Competitive intelligence
Macroeconomic variable analysis
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