Marketing Quiz

Marketing Quiz

1st - 3rd Grade

40 Qs

quiz-placeholder

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Marketing Quiz

Marketing Quiz

Assessment

Quiz

Business, Education, Other

1st - 3rd Grade

Hard

Created by

ajanjune sisa

Used 5+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

When referring to “exchange,” marketers are focusing on:

Location where products and services are traded.

Price charged adjusted for currency exchange rates.

The trading of things of value

Creating value.

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Being socially responsible is generally considered ____________________.

Beyond the norms of corporate ethical behavior.

A good thing to do only when a company is profitable.

Inappropriate for most firms in today's market.

Corporate foundations who can effectively concentrate a firm's philanthropy.

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services.

Middle

Upper

Lower-middle

Lower

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:

Stars

Cash cows

Question marks

None of the above

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Of the five steps to the strategic marketing planning process, which step usually comes in the MIDDLE of the process?

Situation analysis

Define the business mission.

Evaluate performance

Identifying and evaluating opportunities.

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

To become value driven, firms:

Balance relationships with customers beyond thinking about individual transactions

Share information across the entire organization about customers and competitors

Balance benefits with costs to create value for customers

All of the abobe

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Firms use _______________ to collect, and synthesize information about their position with respect to their rivals.

Regional regression analysis.

Demographic data.

Competitive intelligence

Macroeconomic variable analysis

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