When referring to “exchange,” marketers are focusing on:
Marketing Quiz

Quiz
•
Business, Education, Other
•
1st - 3rd Grade
•
Hard

ajanjune sisa
Used 5+ times
FREE Resource
40 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Location where products and services are traded.
Price charged adjusted for currency exchange rates.
The trading of things of value
Creating value.
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Being socially responsible is generally considered ____________________.
Beyond the norms of corporate ethical behavior.
A good thing to do only when a company is profitable.
Inappropriate for most firms in today's market.
Corporate foundations who can effectively concentrate a firm's philanthropy.
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Marketers to _______________ income groups attempt to create value by offering one-of-a-kind products and exclusive services.
Middle
Upper
Lower-middle
Lower
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Based on the BCG portfolio analysis, products in low-growth markets that have received heavy investments and now have excess resources to spin off are:
Stars
Cash cows
Question marks
None of the above
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Of the five steps to the strategic marketing planning process, which step usually comes in the MIDDLE of the process?
Situation analysis
Define the business mission.
Evaluate performance
Identifying and evaluating opportunities.
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
To become value driven, firms:
Balance relationships with customers beyond thinking about individual transactions
Share information across the entire organization about customers and competitors
Balance benefits with costs to create value for customers
All of the abobe
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Firms use _______________ to collect, and synthesize information about their position with respect to their rivals.
Regional regression analysis.
Demographic data.
Competitive intelligence
Macroeconomic variable analysis
Create a free account and access millions of resources
Similar Resources on Quizizz
35 questions
Quiz 2 - E-Business

Quiz
•
2nd Grade
37 questions
Questions about your CV

Quiz
•
2nd - 3rd Grade
44 questions
w1-w4_qzpkpl

Quiz
•
3rd Grade
35 questions
AP Macro Final Review

Quiz
•
KG - University
40 questions
Mr. Hennessy Wk1Revision Quiz Mar 2021

Quiz
•
3rd - 5th Grade
35 questions
Salgadeira - Plano de Negócios

Quiz
•
1st - 5th Grade
35 questions
MKT 202 05

Quiz
•
1st Grade
40 questions
CÂU HỎI TRẮC NGHIỆM CHƯƠNG 3 - QTMK 222_DQT0110_03

Quiz
•
3rd Grade
Popular Resources on Quizizz
20 questions
math review

Quiz
•
4th Grade
20 questions
Math Review - Grade 6

Quiz
•
6th Grade
20 questions
Reading Comprehension

Quiz
•
5th Grade
20 questions
Types of Credit

Quiz
•
9th - 12th Grade
20 questions
Taxes

Quiz
•
9th - 12th Grade
10 questions
Human Body Systems and Functions

Interactive video
•
6th - 8th Grade
19 questions
Math Review

Quiz
•
3rd Grade
45 questions
7th Grade Math EOG Review

Quiz
•
7th Grade
Discover more resources for Business
19 questions
Math Review

Quiz
•
3rd Grade
20 questions
Division Facts

Quiz
•
3rd Grade
20 questions
Soil and Erosion Review

Quiz
•
3rd Grade
18 questions
Math Review

Quiz
•
3rd Grade
38 questions
3rd Grade Math EOG Practice Test

Quiz
•
3rd Grade
10 questions
multiplication facts

Quiz
•
3rd Grade
30 questions
Multiplication Facts 1-12

Quiz
•
2nd - 5th Grade
20 questions
Math Review

Quiz
•
3rd Grade