Service marketing

Service marketing

University

10 Qs

quiz-placeholder

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Service marketing

Service marketing

Assessment

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Business

University

Medium

Created by

Mohnish Kumar

Used 72+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an element of physical evidence?

Employee dress

Employee training

Equipment

Facility design

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

..... is the difference between customer expectations and customer perceptions.

Customer delight

Customer satisfaction

Customer gap

Supplier gap

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product refers to...

Where the product is sold

The good/service the consumer purchase

The price a consumer will pay for the product

The way a consumer is made aware of the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

.......is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customer's point of view.

Front end planning

Service blueprinting

Service standardization

None of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Price refers to...

The actual amount paid for the product by the consumer

The amount of profit that is made

The discount price of a product

The cost of the packaging of the product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a tangible dominant?

Detergents

Automobiles

Investment Management

Soft drinks

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select name of the country having maximum percent of GDP attributed to services

United States

China

Germany

India

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