
Service marketing
Quiz
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Business
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University
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Medium
Mohnish Kumar
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not an element of physical evidence?
Employee dress
Employee training
Equipment
Facility design
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
..... is the difference between customer expectations and customer perceptions.
Customer delight
Customer satisfaction
Customer gap
Supplier gap
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product refers to...
Where the product is sold
The good/service the consumer purchase
The price a consumer will pay for the product
The way a consumer is made aware of the product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
.......is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customer's point of view.
Front end planning
Service blueprinting
Service standardization
None of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Price refers to...
The actual amount paid for the product by the consumer
The amount of profit that is made
The discount price of a product
The cost of the packaging of the product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not a tangible dominant?
Detergents
Automobiles
Investment Management
Soft drinks
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Select name of the country having maximum percent of GDP attributed to services
United States
China
Germany
India
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