Minority influence

Minority influence involves one person or a small group of people challenging the beliefs and behaviours held by the m____________

Minorities attempt to bring about s_________ c___________

The ____________ ___________ refers to when more and more people gradually join the minority to the point when it becomes the majority.

What type of conformity is typically displayed when members of the majority take on the beliefs and behaviours of the minority?

• Compliance

• Identification

• Internalisation

Social crypto-amnesia refers to when the original source of social change is usually ____________

_________ _________-__________ refers to when the original source of social change is usually forgotten.

For a minority to be effective, they must:

• Show commitment

• Be consistent

• Be flexible

• Be rigid in their beliefs

___________ is shown when a minority demonstrates their dedication to their belief.

___________ involves the minority placing themselves at some risk or inconvenience.

Acts of commitment suggests:

• The minority is confident in their beliefs/behaviour

• The minority are all consistent

• The minority are dedicated to their belief

• The minority are acting out of self-interest