Evaluación Mundo Electrónico

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

• Exchange

• Marketspace

• Online marketplace

• E-hub

• Net marketplace

What standards are referred to when discussing universal standards as a unique feature of ecommerce?

• Internet technology standards
• Common spoken and written languages
• Universal measuring standards
• Universal advertising and media format standards

All of the following are unique features of e-commerce technology, except:

• Personalization/customization.
• Interactivity.
• Transparency.
• Richness.
• Global reach.

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

• Ubiquity

• Personalization/customization

• Richness

• Interactivity

• Information density

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

• Ubiquity

• Personalization/customization

• Richness

• Interactivity

• Social technology

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

• Information density

• Richness

• Customization

• Interactivity

• Global reach

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

• Transparency

• Asymmetry

• Complexity

• Discrimination

• Competition

E-commerce refers to the use of any networking technologies to transact business.

• True
• False

The Internet reduces information asymmetry.

• True
• False

Amazon.com is known primarily for its use of which of the following business models?

• Content provider
• Portal
• Market creator
• E-tailer
• Transaction broker