Apparel II 3.01 Marketing Mix

Apparel II 3.01 Marketing Mix

9th - 12th Grade

31 Qs

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Apparel II 3.01 Marketing Mix

Apparel II 3.01 Marketing Mix

Assessment

Quiz

Life Skills

9th - 12th Grade

Medium

Created by

Wendy May

Used 46+ times

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31 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

In which part of a situation analysis should Matt describe why his product is better than others?

competition

target market

objectives

action plan

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?

Product

Price

Place

Promotion

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?

situational analysis

objectives

strategies

tactics

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?

Competition

Target Market

Objectives

Action Plan

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?

Product

Price

Place

Promotion

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

During which part of the marketing plan does one consider how their product is different or better than the competition?

situation analysis

objectives

strategies

tactics

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

competition

target market

objectives

action plan

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