Apparel II 3.01 Marketing Mix
Quiz
•
Life Skills
•
9th - 12th Grade
•
Medium
Wendy May
Used 46+ times
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31 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
In which part of a situation analysis should Matt describe why his product is better than others?
competition
target market
objectives
action plan
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?
Product
Price
Place
Promotion
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?
situational analysis
objectives
strategies
tactics
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?
Competition
Target Market
Objectives
Action Plan
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?
Product
Price
Place
Promotion
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
During which part of the marketing plan does one consider how their product is different or better than the competition?
situation analysis
objectives
strategies
tactics
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:
competition
target market
objectives
action plan
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