Design - User Experience

What do you mean by the User Experience of a product?

• What the user experiences while using the product

• How much experience a user has using the product

• What the user believes his experience will be when using the product

Which of the following make up a product's UX (User Experience) There are more than 1 correct answers

• Aesthetics (visual appeal)

• Availablity

• Price

• Functionality

• Ease of use

Is user feedback a part of the UX process?

• Yes

• No

Look at the image below. Is the packaging design part of the UI (User Interface) or the UX (User Experience) or neither

• UI

• UX

• Neither

This is a Tropicana packaging rebrand. Which packaging do you believe was more successful?

• Before

• After

The new packaging caused a drop in sales by almost 20% Which of the reasons below do you think are true?

• The packaging looked unsuitable for a fruit juice brand

• Branding elements on a packaging cannot all be changed at once

• Packaging is the silent salesman

• Consumers feel an emotional bond with the appearance of the product and brand they love

• Tropicana’s consumers didn’t recognize or like the new product design, and therefore decided not to purchase it

What is the mission of packaging design?

• to communicate emotions and values over a period of time

• to communicate in a more direct, clear and identifiable manner

Sun Chips by Pepsico (Frito-Lay) introduced a biodegradeable bag made from plants as its packaging. Its initial entry failed miserably. Which of the options below do you think caused it to fail?

• Environmentalists in the US argued that the packaging was just a gimmick and not doing enough to save the environment

• Parents thought the brand was trying to entice children into unhealthy habits (eating chips) on the pretext of being environment friendly

• The packaging was thought to be too noisy

• Biodegradable packaging made the chips soggy

Heinz ketchup product "EZ Squirt" featured a kid-friendly nozzle that would make it easy to squirt ketchup. It had a reasonable initial response but failed later. Which of the reasons below caused this?

• The ketchup was in purple and green colour

• The packaging was noisy

• The novelty wore off after a while

Why did the Windows Phone fail as a product? Tick those you think are responsible

• The UI and UX were not user friendly

• Youtube was not available

• The UI and UX was unattractive