Marketing Function: Product Policy

The marketing function consists of four policy instruments:

Product policy, Pricing policy, Marketing communication policy and....

• Foreign marketing policy

• Distribution policy

• Locating policy

• Costing policy

Which is not a consumer product classification?

• Convenience goods

• Select goods

• Unsought goods

• Complementary goods

Also known as frequently changing packaging

• Packaging for double use

• Kaleidoscopic packaging

• Speciality packaging

• Combination packaging

Also known as shopping goods, because consumers spend time effort on comparing similar goods.

• Convenience goods

• Select goods

• Unsought goods

• Speciality goods

Words and symbols that are legally registered.

• Specialisation

• Monopoly

• Trademarks

• Grading

The process of developing and establishing a uniform set of criteria to ensure the production of quality goods.

• Standardisation

• Grading

• Packaging

• Trademarks

The product life cycle consists of 4 stages.

Introduction, Growth,..... and Sales decline.

• Expansion

• Sales

• Successful

• Maturity

A product can only stay in the maturity phase for a maximum of 20 years.

• True

• False

Fidget spinners are in which stage of the product life cycle.

• Introduction

• Growth

• Maturity

• Sales Decline

The process of finding out what customers want and don't want.

• Grading

• Market research

• Standardisation

• AIDA