Unit 9 refresher

Business process of creating relationship with and satisfying customers.

• Advertisement

• Market research

• Marketing

• Market study

Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

• Advertisement

• Marketing

• Marketing Strategy

• Marketing Plan

Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.

• Marketing plan

• Market research

• Marketing strategy

• Product testing

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• Marketing plan

• Market research

• Marketing strategy

• Product testing

A group of people who share one or more common characteristics, grouped together for marketing purposes

• Advertising test

• Brand awareness and reach

• Market segmentation

• Product testing

Paying to sponsor a sports or a charity event is .....

• Display advertising

• Outdoor advertising

• Event Marketing

• Social media advertising

Pinterest, Instagram, Facebook are example of ........

• Podcasts

• Display advertising

• Social media advertising

• Video advertisements

Based on the customer's perception ......

• Brand image

• Brand identity

• Brand recognition

• Brand recall

What does a marketing team look to create?

• Brand identity

• Brand recall

• Brand image

• Brand recognition

Any goods and services a business sells

• Advertising

• Product

• Profit

• Market segment