Buyer Persona, KeyWords & Display Advertising

Buyer Persona, KeyWords & Display Advertising

5th Grade

10 Qs

quiz-placeholder

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Buyer Persona, KeyWords & Display Advertising

Buyer Persona, KeyWords & Display Advertising

Assessment

Quiz

Specialty

5th Grade

Medium

Created by

Andrew Chow

Used 12+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a User Persona?

a semi-facetious character based on your current (or ideal) customer.

a semi-retired character based on your current (or ideal) customer.

a semi-fictional character based on your current (or ideal) customer.

a semi-factual character based on your current (or ideal) customer.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why we need User Persona?

They helps us to save money

They help uncover the different ways people search for, buy, and use products

They help us to visualise the future

They help us to plan our marketing budget

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT required to build a Buyer Persona

Motivation

Past Experience

Skills

Hidden Secrets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Keyword research is the process by which you research popular search terms people type into search engines like Google or Baidu, and include them strategically in your content.

False

True

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the above is NOT a type of keyword

Long-Tail

Middle Tail

Fat Tail

Short Tail

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Niche keywords have considerable search volume

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Long-Tail keywords are extremely rare terms

True

False

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