PRODUCT STRATEGY

The term _________ is mostly used as a need-satisfying entity.

• Place

• Product

• Promotion

• Price

The total product personality is mostly enhanced through the _____________ features.

• Branding

• Labelling

• Packaging

• Associated

_____________ is the basic element of the product.

• Core product

• Branded product

• Specific product

• Differentiated product

_____________ provides written information about the product.

• Branding

• Package

• Label

• Logo

_________ increases aesthetics and sales appeal.

• Package

• Label

• Logo

• Brand mark

A ___________ is defined as a name, term, symbol, design or a combination of them which is intended to identify the goods and services of one seller and to differentiate them from those of competitors.

• Brand name

• Brand mark

• Trade mark

• Brand

People buy ___________ and not the physical object.

• Brand

• Services

• Product

• Ideas

Four marketing decisions needed for the effective marketing of a product is called ....

(answer can me more than 1)

• marketing mix

• 4Ps

• Marketing affectiveness

• marketing elasticity

Goods and services produced to satisfy customer needs and wants (?)

• product

• brand

• marketing mix

• none of these options

An identity or symbol that distinguish a product from competitors' product (?)

• brand

• brand image

• product

• product elasticity