TEST 2 FEB2020 HMG10103 MANAGEMENT FOR SERVICE INDUSTRY

SWOT analysis is a tool used to assess and organization's internal and external situation. __________________ is an example of organization's external situation.

• New market

• Product innovation

• Good management

• Financial capability

In a SWOT analysis, opportunities and threats are considered as the _________________ factors of an organizations.

• inside

• outside

• internal

• external

There are ______________ steps in the decisions making process.

• ten

• five

• four

• seven

In the business level strategy, _________________ refers to strategy where a company seeks to be unique and different in its industry.

• focus

• exporting

• differentiation

• cost leadership

________________ departmentalization refers to the organizing of department by the company's products or services.

• Market

• Product

• Customer

• Functional

Organizational _________ shows the structure of the organization.

• flow

• chart

• design

• division

An example of opportunity that a firm may exploit for proper implementation of strategic planning is;

• weak financial control

• new business competitors

• reduced number of customers

• increased in social media usage

Why is strategic management very important for managers today?

• it is used by all organizations worldwide.

• it is only means to complete with competitors in the same industry.

• Organizations of all types ans size face continually changing situations.

• It is a way of how managers can effectively guide and lead the entire workforce.

Which of the following is one of the common form of departmentalization in an organization?

• service departmentalization

• segment departmentalization

• functional departmentalization

• managerial departmentalization

Poor marketing efforts and poor customer service can be examples of an organization's _______________.

• threats

• strengths

• weaknesses

• opportunities