CSC408_Chapter 9: E-Commerce, Digital Markets, Digital Goods

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

• marketspace

• exchange

• online marketplace

• e-hub

All of the following are unique features of e-commerce technology, except:

• personalization/customization

• transparency

• interactivity

• global reach

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

• Richness

• Ubiquity

• Personalization/customization

• Interactivity

All of the following are increased in traditional markets compared to digital markets except:

• network effects.

• information asymmetry.

• switching costs.

• search costs.

What is the primary benefit to consumers of disintermediation?

• Faster service

• Greater choices

• Lower costs

• Higher quality

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

• TRUE

• FALSE

Amazon.com is known primarily for its use of which of the following business models?

• E-tailer

• Market creator

• Content provider

• Portal

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

• B2C e-commerce

• C2C e-commerce

• B2B e-commerce

• P2P e-commerce

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

• transaction fee

• subscription

• free/freemium

• affiliate

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

• online profiling

• long tail marketing

• behavioral targeting

• crowdsourcing