Qualitative & Quantitative Research

Research methodology refers to the specific approach the researcher takes to conduct a research project.

• True

• False

Methodology provides a description ..........

• of the exact methods you will use to gather, organize, compile, and analyze data.

• of the exact literature you will use to gather, organize, compile, and analyze.

• of the exact introduction you will use to gather, organize, compile, and analyze.

• of the exact findings you will use to gather, organize, compile, and analyze data.

This refers to a particular procedure or set of procedures applied in conducting a research or study.

• Introduction

• Review of Related Literature

• Methodology

• Findings, Results and Recommendations

What are the two types of research?

• Qualitative and quantitative

• Primary and secondary

• Structured and unstructured

• Open-ended and Closed questions

__________ aim to classify features, count them, and create statistical models to test hypotheses.

• Qualitative Method

• Interviews

• Quantitative Method

• Fieldwork Studies

Quantitative data collection techniques include all BUT the following .....

• historical comparative research

• survey

• experiments

• content analyses

Identify quantitative data collection techniques

• Focus groups

• Questionnaires

• Observations

• Interviews

• Laboratory-based

Which type of information is most likely to be collected by quantitative research methods?

• Attitudes and values

• Non-numerical data

• Descriptions and explanations

• Measurements and statistics

What is the characteristics of qualitative research?

• Researcher has to use facts.

• Concerned with generalization

• Evidence in the form of visual

• Evidence in the form of numbers

Source for qualitative data is ...

• Financial report

• Experiment

• Recorded voice or video

• Exam marks