Nonprofit Brands

Below is a list of some well-known nonprofit organizations. Look at each nonprofit and identify TWO attributes that you would use to describe your impression of the organization. Do not think too long; just write down the first word that comes to mind when you read the organization’s name. Use the attribute bank for your answers.

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American Red Cross

Teach for America

Salvation Army

Greenpeace

Boy Scouts of America

United Way of America

Oxfam

Habitat for Humanity

YMCA