Writing a Persuasive Message

In the AIDA model, what does the first A stand for?

• Attention

• Assessment

• Appliance

• Action

Which ones means "you work from a specific evidence to a general conclusion"?

• Analogy

• Deduction

• Induction

Examples of demographic information include: Age, Gender, occupation, income, and education.

• True

• False

The three step writing process is: 1) Planning persuasive messages. 2) Writing persuasive messages. 3) Gathering information.

• True

• False

One of the guidelines to writing a persuasive message on social media is

• Not get involved in every online conversation

• Facilitate community building

• Not listen to as much as you talk

What is the likely reaction of mobile shoppers if they encounter e-commerce websites that are slow to load or confusing to navigate?

• They will quickly abandon such websites

• They will shift over to their PCs and continue shopping on the websites

• They will file complaints with the website owners’ customer service departments.

Who are the "Champions" mentioned in the chapter?

• The companies that are doing better than you in terms of sales and marketing messages.

• The people who are enthusiastic fans of your company and its products.

Which of the following steps should you take to make sure your persuasive messages are ethical?

• Align your interest with your audience’s interests

• Choose words that offer multiple interpretations

• Limit the amount of information you provide to avoid overloading the audience and thereby confusing your readers

• Do all of the above

When determining key benefits, we focus on the

• Product

• User

• Company

Is the “you attitude” showing honest concern for the needs and interests of your audience?

• True

• False