
Digital Marketing Application Mid-Term Test

Quiz
•
Business
•
University
•
Medium
ADIL RAHMAWAN
Used 8+ times
FREE Resource
38 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The term conversion, in digital marketing, refers to achieving a specific goal, such as:
Making a sale
Taking a trial
Registering for a newsletter
All the answers are correct
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The online presence, which comprises the different forms of online media controlled by a company, is also known as:
Paid media
Owned media
Digital media
Consumer journey
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A digital marketing strategy is needed to provide consistent direction for an organization's online marketing activities. A good digital marketing strategy must
Be independent of the offline marketing strategy.
Provide a present direction to the digital marketing activities.
Involve the selection of strategic options to achieve digital marketing objectives and create sustainable differential competitive advantage.
Offer a lower basic price and discounts for the products sold through the Internet.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In relation to the digital marketing mix, what is the WRONG affirmative
Digital technologies can approach several P's together, improving the customer experience (product), delivering the experience wherever you are (place), and all of this simultaneously promotes the product (promotion).
Decision about the digital marketing mix should be taken with basis on the strategic definition of the target markets and brand positioning.
The online product must be based on the value that the company can provide to customers through the Internet.
Endorsement, awards, testimonies, customer comments, warranties and guaranties are examples of the digital core product.
Online service differentiation can comprise elements as ordering ease, delivery, installation, customer training, customer consulting, maintenance and repair.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Digital marketing affects traditional marketing in which of the following ways?
[A] Increases efficiency of traditional marketing functions
[B] Technologically transforms marketing strategies
[C] Marginalizes customer value but increases profitability
[D] Both A and B are correct
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
If the daily budget for your campaign is less than the recommended amount, what may occur?
Your Ads may show intermittently throughout the day
Your ads will stop showing until you increase your daily budget
Your Ads may be shown in a lower position
Your Ads will show only when a user searches on your top performing keyword
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
SERP is one of the important concerns in digital marketing, what does SERP mean?
Search Engine Results Page - The Web page that a Search Engine returns with the results of your search.
Search Engine Resource Planning – A method to construct your website resource.
Search Engine Result Position - An Algorithm that determines how Successful your keyword is.
Search Engine Ranking Position - Where you rank in the Search Engine Results.
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