Approfondir la connaissance client
Authored by Aude Corda
Other
1st - 5th Grade
Used 57+ times
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20 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Il n’existe qu’un seul type de clients
Vrai
Faux
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
La clientèle potentielle d’une entreprise est constituée des clients actuels, des non-consommateurs relatifs et des non-consommateurs absolus
Vrai
Faux
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
On distingue les besoins physiologiques, psychologiques, de sécurité, d’appartenance, d’estime, de s’accomplir
Vrai
Faux
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Une motivation hédoniste correspond au désir de se distinguer des autres ou d’exprimer sa personnalité à travers des produits ostentatoires, qui valorisent socialement ou qui impressionnent l’entourage
Vrai
Faux
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Une inhibition est un frein intervenant lorsque le consommateur juge l’achat peu convenable par rapport à ses idées ou celles de son entourage
Vrai
Faux
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
La perception d’un risque est un frein négatif
Vrai
Faux
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Le processus d’achat est plus ou moins long selon le type d’achat
Vrai
Faux
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