MARKETING (gümnaasium) - RACE and SOSTAC

For what purpose RACE can be used? (MULTIPLE ANSWERS)

• to increase the commercial returns from marketing

• to increase the returns from digital marketing

• to increase the commercial returns from digital marketing

• to create digital marketing plans

What does ENGAGE stand for in RACE?

• to encourage customers to become loyal customers of yours

• to encourage customers to provide you instant feedback about your products

• to encourage customers to provide you regular feedback about your products

• to dis-encourage customers to become loyal customers

Why does it make sense to monitor regularly how your marketing plan works in action? (MULTIPLE ANSWERS)

• to understand whom to blame if it does not work

• to change it if needed

• there is NO need for any kind of monitoring

• to respond to the competitors activities

Is it useful to develop measures for reviewing the effectiveness of digital marketing?

• no

• yes

SOSTAC can only be used for developing Marketing Plans?

• yes

• no

To estimate where is your business currently, you should understand the following "players"... (MULTIPLE ANSWERS)

• team members

• customers

• competitors

• intermediaries

Should you decide beforehand where you want to move with your business?

• NO, it is better to go with the flow and just use the opportunities that (may) open up

• YES, as your strategy guides you the way