Advertising Strategies

Who is the target audience?

• a group of people who are most likely to want the product being advertised

• a group of people who are responsible for producing something

• a group of people who are in charge of the company advertising

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Who is the target audience of this advertisement?

• People who are interested in sea voyage

• people who are interested in ships

• people who has an interest in cars

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What is a slogan?

• An announcement promoting a product and aiming to sell it

• A symbol used to to represent a brand

• A short phrase to help people remember a brand or product

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"Melts in your mouth, not in your hand"

Which company uses this slogan?

• Nestle

• M&Ms

• Kit Kat

What is the slogan of this ad?

• 
• i' m lovin' it

• The angus third pounder..... gets your today.

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Makes the claim that EVERYONE is using this product, and you should, too.

• Celebrities

• Fear

• Bandwagon

• Heartstrings

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Advertisers sometimes try to scare people into thinking that bad things will happen if you don't use their product.

• Fear

• Heartstrings

• Patriotism

• Repetition

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Advertisers exaggerate the effects of a product.

• Humour

• Hyperbole

• Promotions

• Celebrities

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Persons position on a problem or an issue.

• stereotype

• logical appeal

• claim

• bandwagon

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Claim based on information that is incorrect or biased.

• Logical Appeal

• Emotional Appeal

• Stereotype

• Faulty Reasoning

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