4.6 Extended Marketing Mix

The marketing mix for goods includes

• Product, profit, place and promotion

• Place, product, performance and price

• Promotion, product, price and place

• Price, place, product and public

The marketing mix for services does not add

• physical environment

• position

• people

• process

'People' of the extended marketing mix is focused on

• The wealth of the customers

• Training of the manufacturing staff

• Employee salaries

• The employee-customer relationship

The employee-customer relationship will vary from business to business most likely due to...

• culture

• innovation

• change

• ethics

'People' in the extended marketing mix is important when

• Customers are thinking of buying a product

• Customers are buying a product

• Customers already bought a product

• All of the above

'Process' in the extended marketing mix is

• The quality of the equipment to make the product

• The quality of the raw materials used to make the product

• How the products is delivered to the consumer

• How the products is consumed by the customer

Examples of process do not include

• The payment methods provided by the business

• The delivery options provided by the business

• Single-use log-ins for a variety of websites

• The quality of after-sales care provided by the business

The most likely influences on process are

• Culture

• Ethics

• Change

• Innovation

'Physical Environment' in the extended marketing mix refers to:

• tangible items that are part of the service that influence the customer perception

• The quality of customer service provided in the store

• intangible items that are part of the service that influence the customer perception

• The ethics of the business and how it supports eco-friendliness

'Physical Environment' in the extended marketing mix includes to:

• The equipment used, such as plates and cutlery in a restaurant

• How modern the equipment is in a gym or for an airline

• The music used in a mall elevator

• All of the above