Marketing - Sales Promotion

  A target market is a group of consumers that have similar wants and needs.

• True
• False

This marketing function involves setting and communicating the value of products and services. 

•  marketing-information management
•   pricing
•   financing
• distribution

  A marketing mix is the blending of four marketing elements: price, product, promotion and _.

• Property
• Place
• Produce
• Prepare

  Marketing function that deals with determining the best way for customers to locate, obtain, and use a company's products and services is ­­­­­­­­______

• marketing-information gathering / management
• distribution
• promotion
• selling

  Marketing function that involves communicating information about products and services to potential customers  ____

• promotion
• distribution
• business consumers
• final consumer

Marketing function that involves communicating directly with potential customers to determine and satisfy their needs ____

• marketing-information gathering / management
• selling
• products / service management
• financing

Knowing you target market is critical to the success or failure of a business.

• True
• False

Marketing Strategy is made up of two steps: identify the target market and develop the marketing mix.

• True

• False

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Services
• Goods 
• Ideas
• Foundations